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Practical finance support · Singapore

Practical finance support for growing businesses.
Senior finance help, without the full-time CFO cost.

Your bookkeeper tells you what happened. I help you decide what to do next. I work with owners on cash flow, pricing and quotes, cost control, budgets and forecasts, and plans to grow into Southeast Asia. I spent 25 years inside large organisations, and now I bring that discipline to growing businesses without the big-company cost.

White geometric facade of a contemporary building against a pale sky
Fig. 01 — Structure & RestraintArchitectural Study

N° 02 About me

Yeo Sen Poh, FCPA

Part-time CFO · Commercial finance advisor · Fellow CPA Australia

I’m a Singapore-based Fellow CPA Australia with more than 25 years of commercial finance experience across Asia Pacific. I’ve held senior regional finance roles in healthcare, marketing services, industrial and telecoms companies. Along the way I’ve built finance teams, run budgets and forecasts, and helped businesses through acquisitions and new systems.

Now I work with growing businesses that need senior finance support but aren’t ready for a full-time CFO. You get an experienced person in your corner, on a part-time basis, who helps you understand your numbers and act on them.

  • i.A global healthcare technology company
  • ii.A healthcare research and consulting firm
  • iii.An international marketing services network
  • iv.An industrial gases company
“Good finance isn’t just about keeping the books. It helps you price better, win the right work and protect your profit.” How I see my job
Looking up between two glass towers reflecting golden sunlight
AscentFig. 02 · Glass & Light

Credentials

Fellow CPA Australia
Member since 2002 · Fellow since 2021
BCom Accounting & Finance
University of Western Australia (UWA)

N° 03 Results I’ve delivered

Results I’ve delivered.

Real results from 25 years inside large organisations. The same habits now help growing businesses.

25+Years of finance experience
12Countries brought onto one finance shared services centre that I helped build
20+Legal entities handled by that same shared services centre
S$4.3MApprox. saved on an approx. S$26M system project at an industrial company (early 2000s)
I.

Savings on a major system project

At an industrial gases company, I helped save £2.5M (approx. S$4.3M) on a £15.5M (approx. S$26M) system project in the early 2000s, without disrupting day-to-day work.

II.

Bringing an acquired business on board

I led the regional finance side of bringing an acquired business onto a new global system, with no disruption to day-to-day sales.

III.

Setting up a Singapore regional headquarters

Working with tax and legal advisors, I helped set up an approved regional headquarters in Singapore. This contributed to estimated savings of about £300K (approx. S$510K) a year.

N° 04 How I can help

How I can help.

Six ways I help owners protect their profit, keep cash healthy and plan ahead with confidence.

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01

Cash flow and working capital

Know what’s coming in and going out, so you can pay suppliers and staff on time. Monthly reviews catch cash leaks early.

Curved white facade bands framing a blue sky

02

Pricing jobs and quotations

Costing and quote models that cover your real costs, including tax and FX. You stop winning work that loses money.

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03

Cost control and internal controls

I review overheads, manpower and supplier spend to cut waste. Then I set up practical controls that grow with your team.

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04

Budgets and forecasts

Use budgets, forecasts and pricing models to plan ahead. You make decisions based on numbers, not guesswork.

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05

Growing into Southeast Asia

Budgets, cash-flow forecasts and controls for new markets. For local tax and legal matters, I work alongside your own advisors.

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06

Helping your team understand the numbers

Training for sales, procurement and operations staff, so they see how their daily decisions affect profit.

How I work

  1. 01A short review of your numbers

    I look at your accounts, cash and pricing to see where you stand.

  2. 02We agree what matters most

    We pick the two or three things that will make the biggest difference.

  3. 03A part-time monthly arrangement

    I work with you each month, for as long as it’s useful.

N° 05 Get in touch

Let’s have a chat.

I reply within 1 business day. Your details stay confidential and are only used to reply to you.

Send me a message

Free 30-minute chat